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AirAsia | CNY 2019

The Perfect Lou Sang
A typical family that has strong different personalities that we all can relate to.
A tai-chi master dad, a nagging mother, a social media obsession daughter,
a hiphop boyfriend and a cute grandma.

War of words in a family reunion, then leads to kungfu scene before the lou sang. And grandma has to use "special assistance" to reset the scene. The lou sang session actually results in a perfectly decorated word “harmony” in chinese character.
(Different character's objective)
To bring out the diverse personalities of each individual that live together.


"Family is just like Lou Sang".
Different ingredients (personalities) but always better when mixed together.


Watch till the end for some CNY greetings that you all can use for your
lou sang session.

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Lou Sang greetings in GIF
that we can share with our relatives, family and friends.

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Some extra content we did during the video production.



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Key visuals
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The Everlasting Angpow
that can be used for different occasion (with different foldings)
- Chinese New Year, Marriage and Birthday.

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Lastly, a case study video that we produced in-house with the amazing team.

AirAsia | CNY 2019
Published:

Owner

AirAsia | CNY 2019

Published: